Vendor library
Every tracker, pixel, and third-party script we recognise — with the cookies it sets and how to stop it loading before the visitor consents.
Analytics
Adobe Analytics (formerly Omniture SiteCatalyst) plus Adobe Experience Platform Tags / Launch / DTM.
FullStory session replay and product analytics.
Google's web and app analytics platform. Replaced Universal Analytics in 2023.
Tag container that loads other scripts (GA4, Ads, pixels). Detecting GTM means every tag inside it is in scope.
Session recording, heatmaps, and on-site surveys.
Automattic's Jetpack Stats module — pageview analytics for WordPress sites.
LogRocket session replay and frontend monitoring.
Open-source analytics; self-hosted or cloud. Often positioned as a GA alternative.
Session replay and heatmap tool from Microsoft. Free, widely adopted.
Event-based product analytics.
Privacy-friendly, cookieless analytics. GDPR-compliant by default.
Customer data platform that fans events out to downstream tools.
Yandex Metrica web analytics with optional session-replay (Webvisor).
Marketing & advertising
Google Campaign Manager 360 display advertising tags.
Google Ads conversion tracking and remarketing tags.
HubSpot marketing, CRM, and analytics tracker.
Klaviyo email marketing and on-site tracking; dominant on Shopify.
LinkedIn's website conversion and audience-building tag.
Mailchimp email marketing and website tracking.
Mediavine's audience-building, newsletter, and on-site engagement platform (formerly Grow.me / Mediavine Journey). Bundled with Mediavine ad management.
Facebook/Instagram conversion and retargeting pixel.
Universal Event Tracking tag for Microsoft Advertising (Bing).
Pinterest conversion tracking tag.
Reddit Ads conversion pixel.
Snap Pixel for Snapchat Ads conversion tracking.
TikTok's advertising conversion pixel.
X / Twitter Ads website tag for conversion tracking.
Functional
Privacy-preserving CAPTCHA alternative from Cloudflare.
Cookiebot consent management platform from Cybot/Usercentrics.
CookieYes consent management platform.
Facebook JavaScript SDK and social plugins (Like button, comments, share).
Embedded Google Maps / JS Maps API.
Anti-bot CAPTCHA from Google.
Intercom messenger and live chat.
Iubenda consent management and policy generator (Italian, popular EU-wide).
OneTrust consent management platform (incl. CookiePro).
Quantcast Choice TCF v2 consent management platform.
Stripe JS for payments and fraud detection.
Free live chat widget.
Termly consent management and policy generator.
Embedded Vimeo video player.
Embedded YouTube player (iframe).
Zendesk help widget / Zopim live chat.