Google Ads

Marketing & advertising

Google Ads conversion tracking and remarketing tags.

How to block it until consent

Marketing — requires consent. Sets _gcl_au (conversion linker), _gcl_aw, _gcl_dc. Use Google Consent Mode v2 with ad_storage: 'denied' until user consents.

Detection signals

Host domains

googleadservices.com
googletagservices.com

Cookies set

_gcl_au
_gcl_aw
_gcl_dc
_gac_*

Request patterns

/pagead/conversion
/pagead/landing
conversion_async.js
/gtag/js?id=AW-

Categorisation follows common EU/DPC guidance. Your specific deployment may change the category (e.g. Stripe on a checkout page vs. a marketing page).