Google Ads
Marketing & advertisingGoogle Ads conversion tracking and remarketing tags.
How to block it until consent
Marketing — requires consent. Sets _gcl_au (conversion linker), _gcl_aw, _gcl_dc. Use Google Consent Mode v2 with ad_storage: 'denied' until user consents.
Detection signals
Host domains
- googleadservices.com
- googletagservices.com
Cookies set
- _gcl_au
- _gcl_aw
- _gcl_dc
- _gac_*
Request patterns
- /pagead/conversion
- /pagead/landing
- conversion_async.js
- /gtag/js?id=AW-
Categorisation follows common EU/DPC guidance. Your specific deployment may change the category (e.g. Stripe on a checkout page vs. a marketing page).