X (Twitter) Pixel

Marketing & advertising

X / Twitter Ads website tag for conversion tracking.

How to block it until consent

Marketing — requires consent. Loads from static.ads-twitter.com, sets personalization_id and muc_ads third-party cookies.

Detection signals

Host domains

twitter.com
x.com
static.ads-twitter.com
t.co
analytics.twitter.com

Cookies set

personalization_id
muc_ads
guest_id_marketing
guest_id_ads

Request patterns

/uwt.js
/i/adsct
/i/jot

Categorisation follows common EU/DPC guidance. Your specific deployment may change the category (e.g. Stripe on a checkout page vs. a marketing page).