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DoubleClick / Floodlight

Marketing & advertising

Google Campaign Manager 360 display advertising tags.

Official documentation →

How to block it until consent

Marketing — requires consent. Sets third-party IDE, DSID, FLC, test_cookie on doubleclick.net. Often injected via GTM as Floodlight tags.

Detection signals

Host domains

  • doubleclick.net
  • g.doubleclick.net

Cookies set

  • IDE
  • test_cookie
  • DSID
  • FLC
  • NID

Request patterns

  • /activityi
  • /pagead/
  • /ddm/activity

Categorisation follows common EU/DPC guidance. Your specific deployment may change the category (e.g. Stripe on a checkout page vs. a marketing page).