DoubleClick / Floodlight
Marketing & advertisingGoogle Campaign Manager 360 display advertising tags.
How to block it until consent
Marketing — requires consent. Sets third-party IDE, DSID, FLC, test_cookie on doubleclick.net. Often injected via GTM as Floodlight tags.
Detection signals
Host domains
- doubleclick.net
- g.doubleclick.net
Cookies set
- IDE
- test_cookie
- DSID
- FLC
- NID
Request patterns
- /activityi
- /pagead/
- /ddm/activity
Categorisation follows common EU/DPC guidance. Your specific deployment may change the category (e.g. Stripe on a checkout page vs. a marketing page).