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Adobe Analytics

Analytics

Adobe Analytics (formerly Omniture SiteCatalyst) plus Adobe Experience Platform Tags / Launch / DTM.

Official documentation →

How to block it until consent

Analytics — consent required. Beacons to *.omtrdc.net and *.2o7.net; tag-management container served from assets.adobedtm.com. Sets s_cc, s_sq, s_vi, AMCV_*, AMCVS_* first-party cookies. Adobe Audience Manager (demdex.net, everesttech.net) and Target (mbox) are separate marketing surfaces — handled via dedicated entries when needed.

Detection signals

Host domains

  • omtrdc.net
  • 2o7.net
  • adobedtm.com
  • assets.adobedtm.com

Cookies set

  • s_cc
  • s_sq
  • s_vi
  • AMCV_*
  • AMCVS_*

Request patterns

  • omtrdc.net/b/ss/
  • 2o7.net/b/ss/
  • assets.adobedtm.com/launch
  • assets.adobedtm.com/satelliteLib

Categorisation follows common EU/DPC guidance. Your specific deployment may change the category (e.g. Stripe on a checkout page vs. a marketing page).