Meta Pixel
Marketing & advertisingFacebook/Instagram conversion and retargeting pixel.
How to block it until consent
Strictly marketing — requires consent. Sets _fbp first-party cookie and _fbc on ads clickthrough; sends events to facebook.com/tr/. Use fbq('consent', 'revoke') initially and 'grant' on consent, or block the script entirely until consent.
Detection signals
Host domains
- facebook.com
- connect.facebook.net
- facebook.net
Cookies set
- _fbp
- _fbc
- fr
Request patterns
- /tr/
- /tr?
- fbevents.js
Categorisation follows common EU/DPC guidance. Your specific deployment may change the category (e.g. Stripe on a checkout page vs. a marketing page).